I am a strategic communications professional working in media and PR since 1996. I have successfully established PR and event management strategies for global real estate projects, tourism boards, hospitality groups and various start–up organisations across the Middle East. I am committed to comprehensive training programmes in leadership, protocol and coaching.

I worked for over 9 years as Senior Director of Marketing and Communications at the Tourism Development and Investment Company in Abu Dhabi. I have also been head of PR and Communications for Dubai Festival City, Qatar Tourism Authority’, and Jumeirah Group. I hold a Law Degree from Beirut Arab University, and have a Higher Diploma in Intellectual Property. I am one of only two Arabs who has been recognised as a ‘front–of–room leader’ with the world’s leading Coaches Training Institute in San Francisco.

I am a world traveler, I like exploring places, people and cultures. I am a writer and I am working on my personal development book which I plan to publish in 2018.